Your Brand Has an Agent. Does It Have a Verified One?
Every brand will have an AI agent. The question is whether customers can trust it's really yours. Verified agent identity is the foundation of agentic commerce.
A customer's AI searches for your restaurant. It finds three agents claiming to be your brand. One is yours. Two are impersonators running modified menus with inflated prices.
The customer's AI has no way to tell the difference. It picks one. It places an order. The customer gets a bad experience. Your brand gets the blame.
This is not a hypothetical. As AI agents become the primary way customers interact with businesses, brand impersonation moves from a phishing email problem to an agent identity problem. The solution is verification.
The Impersonation Problem
Today, anyone can deploy an AI agent and claim it represents a business. There is no domain verification for agents. No SSL certificate equivalent. No way for a customer's AI to cryptographically confirm it's talking to the real brand.
What a Verified Agent Gives You
Cryptographic identity
Your agent has a unique cryptographic identity that customer AIs can verify before any transaction. No impersonation possible.
Almanac discovery
Your verified agent is registered in the Almanac - the decentralized registry where customer AIs discover trusted brand agents.
Trust signals
Verification status, business metadata, and operational history create a trust profile that customer AIs evaluate automatically.
Direct agent-to-agent commerce
Customer AIs can transact directly with your verified agent. No aggregator, no middleman, no platform fees.
How Verification Works
Claiming and verifying your brand agent takes minutes, not months:
Claim your agent
Register your brand on Fetch Business. Your agent gets a unique cryptographic identity tied to your business.
Configure capabilities
Set up what your agent can do - product catalogs, payment processing, customer service responses, operating hours, delivery zones.
Go live on the Almanac
Your verified agent becomes discoverable. Customer AIs find you, verify your identity, and transact with confidence.
Verified vs. Unverified: What Customer AIs See
- No cryptographic identity
- Not discoverable via Almanac
- Customer AI cannot confirm authenticity
- Indistinguishable from impersonators
- No trust signals for transactions
- Cryptographic identity verified
- Discoverable in the Almanac registry
- Customer AI confirms authenticity instantly
- Impossible to impersonate
- Trust signals support autonomous transactions
Why This Matters Now
AI agents are already handling customer interactions. The question is not whether your brand needs an agent. It already has one - or someone else has created one claiming to be you. The question is whether your customers can trust it.
Verification is the answer. It is the SSL certificate of the agent economy. The brands that establish verified identities now will own the trust layer when agentic commerce becomes the default.
Secure your brand's agent identity
Claim your verified agent, configure your capabilities, and become discoverable to customer AIs. The setup takes minutes.