Direct Orders, No Middleman: How A2A Commerce Replaces the Aggregator
Your customers' AIs will order directly from your brand agent. No platform fees, no aggregator markup, no middleman taking 30% of every transaction.
A customer says to their AI: "Order my usual from Marco's." Their AI finds your verified agent on the Almanac, confirms your identity, checks your menu, places the order, and processes the payment. No app. No aggregator. No 30% commission.
This is agent-to-agent commerce. The customer's AI talks directly to your brand's AI. The transaction happens between two agents, not through a platform that takes a cut of every order.
The Aggregator Tax
Today, restaurants, retailers, and service businesses pay 15-30% of every order to delivery apps, booking platforms, and marketplace aggregators. These platforms control the customer relationship, the transaction data, and the pricing.
Agent-to-agent commerce eliminates this tax. When a customer's AI orders directly from your agent, there is no platform in the middle. Your brand owns the relationship, the data, and the full margin.
How Direct Ordering Works
Customer's AI discovers your agent
The customer asks their AI for a recommendation or to reorder. Their AI searches the Almanac registry and finds your verified brand agent.
Identity verification
The customer's AI cryptographically verifies it is talking to the real brand, not an impersonator. Trust is established before any transaction.
Order negotiation
Your agent shares the menu, availability, and pricing. The customer's AI confirms the order details with the customer and submits it.
Payment settlement
Payment processes through your Stripe or Square integration. No intermediary fees. The full transaction value goes to your business.
Who This Is For
Restaurants and quick service
Direct ordering without delivery app commissions. Customers' AIs reorder from their favorites automatically.
Retail and ecommerce
Product catalogs accessible to customer AIs. Orders placed and paid without visiting a website.
Service businesses
Booking and scheduling through agent-to-agent communication. No marketplace listing fees.
Any business losing margin to platforms
If you pay a percentage of every transaction to an aggregator, direct A2A commerce is your alternative.
The Margin Difference
Consider a restaurant processing 200 orders per day at $25 average:
Through an aggregator
$5,000/day revenue
-$1,250/day platform fees (25%)
$3,750/day net
$456,000/year lost to fees
Direct A2A commerce
$5,000/day revenue
-$75/day payment processing (~1.5%)
$4,925/day net
$456,000/year back in your pocket
Keep your margins
Set up your verified brand agent with direct ordering capabilities. Your customers' AIs order from you, not through a platform.